The concept behind the Family Clinic of Natural Medicine’s logo is that of a large tree and a child being pushed on a tire swing by his family. Brown is the predominant color throughout the logo. It’s the color of the trunk, the silhouette of the family and the color in the lettering. Brown is a color that represents nature and signifies healing as well as a foundation. The naturopathic doctors at the clinic promise to try their best to heal their patients, provide them with a strong foundation for a healthy lifestyle, and to be honest with them.
The leaves in the tree are a combination of turquoise and lime green. Both are natural, earthy colors. The turquoise represents a calming, balanced and tranquil approach to healing the body. The green stands for growth, freshness and safety.
These are perfect colors for the Family Clinic, because the doctors and staff at the clinic use all of these concepts in their practice of Naturopathic Medicine.