During the initial meeting concerning the Function & Form Therapeutic Massage & Movement LLC website design it was also decided that I would create a custom logo for the business. The only suggestion that I received was the logo should deal with hands to evoke the aspect of the business that deals with massage.
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Sketches & Process
The process of developing the Function & Form Therapeutic Massage & Movement LLC logo went through many pencil sketch options. All the while, I kept in mind the directive of integrating massaging hands into the logo, but initially wanted to feature the yoga movement as well. However, these were eventually abandoned in favor of a simpler approach as I moved into the colored mock-ups stage of the process.
The Function & Form Therapeutic Massage & Movement logo’s color scheme are the colors lime green and brown. Green is the color of renewal, energy and growth. When one receives a massage or does yoga, you leave feeling refreshed.
Brown has been signified as being a natural, healing color. If you lead a healthy lifestyle and continue with both regular massages and yoga sessions, that healthy feeling will continue to grow. Any lingering pain one may be having can only be helped to heal itself by both services provided by Function & Form.
The final logo features two hands in a massaging position. The two hands were paired with a thin, elegant type for the business and a bold ampersand in the background to convey the combination of Function and Form, as well as Therapeutic Massage and Movement.
The color scheme is also important. The green is soothing, and signifies healing and peace. The brown notes the stability that is brought about through the practice of yoga and therapeutic movement.