The final logo for the Liebmann & Van Straten Legal Group, LLC features white lettering featuring the lawyers’ initials inside a navy blue square. This symbol design is outlined in silver. It is above a wordmark featuring ‘Liebmann & Van Straten’ in a serif font and ‘Legal Group, LLC’ in a sans serif font.
The use of a box in relation to a legal group’s logo plays an important part in the overall design. Conventionally, boxes or squares cause the mind to subconsciously think up concepts of sturdiness or a foundation, which denote feelings of trust. This leads anyone who sees a square design in a logo for a business or firm to be trustworthy, strong and stable. Such is the case for Liebmann & Van Straten Legal Group, LLC.
The letters inside the box, as well as the ‘Liebmann & Van Straten’ in the wordmark are serif typefaces. Serif typefaces incorporate a line at the end of a stroke in a letter or symbol. This is important to the overall design of the logo and wordmark in that serif fonts are the oldest typefaces in the world, making them highly traditional. Serif typefaces also make the viewer know an organization that uses them is also reliable, respectable, reputable and dependable.
Standing in contrast to the serif typefaces used in the logo design, the ‘Legal Group, LLC’ in the lower portion of the wordmark is a sans serif typeface. Sans means without, so sans serif fonts feature letters or symbols without decorative lines at the end of each stroke. Sans serif typefaces are generally more modern and contemporary.
Combining the two styles of wordmarks is especially crucial to the Liebmann & Van Straten Legal Group, LLC philosophy to law. They are a firm that is steeped in the tradition and history of the rules of law, but also believe in a newer approach to helping their clients. Their motto is to recognize each client as an individual person or person, as opposed to simply commodities.
The following are the finished logos, first with a white background and then with a navy blue background.