I was approached by Johnna Venuto to create a custom can koozie design for her boyfriend, Mike Georgia. The koozie was a party favor for Mike’s birthday celebration at a Miller Park Brewer game. I was given the concept of parodying the ‘It’s Miller Time’ slogan to be part of the design, but to use ‘It’s Georgia Time’ instead. After discussing the logo-graphic with Johnna and Mike’s brother, Dave, it was decided to use something related to “Weird Al” Yankovic, since Mike is a big fan of his.
Sketches, Process & Additional Logos
It was decided to use the 1984 album cover of “Weird Al” Yankovic’s “In 3-D” as the inspiration for the design. The true challenge of the project was to create the name ‘Georgia’ in the same typography as the Miller Brewing Company font.
The final logo features Mike wearing a Milwaukee Brewers jersey posed in the same frame as “Weird Al” on the cover of “In 3-D.” He is holding up one of his favorite beers as a toast. The frame he is standing in is in the color-scheme of the Brewers, as is the type for ‘It’s Georgia Time.’