After the logo was sketched out, it was then time to take it to the computer for its final design. The polar bear has a very clean design with shadows worked in to give it more character. The bowl of dessert rolls is loaded with detail, with chocolate dripping down the side and sprinkles on top.
For the light blue circle behind the polar bear character, I originally wanted to incorporate snowflakes falling from the sky to really signify the wintery design of the North Pole, but after talking it over with the client, it was decided to keep the logo as clean as possible. I did work two snowflakes on either side of the ‘Rolls’ lettering. The lettering on the logo is constantly in motion, from the curvature of the ‘North Pole’ rolls to the more playful font in the flowing ‘Rolls,’ which gives it even more of a dynamic, playful nature. One of the final things I did in the design of the logo was to incorporate a twirling pattern in the ‘O’ of the ‘Rolls’ lettering that mimics one of the dessert rolls.
In the end, I couldn’t be happier with my collaboration with my clients at North Pole Rolls, as well as how the logo turned out.